Printing technologies and equipment are witnessing a surge despite the shift towards green and paperless environments. Electronic paper and digitization have not hampered the development of technological innovations in the printing industry.
A majority of the printing technologies have been commercialized and used in the market for over a decade now. However the technological advancements in the printing industry continue with digital transformation. Here are a few of the latest trends in the printing market that enterprises must keep an eye on.
Variable printing is by no means a new process, consumers have been using it with more frequency as advancements in printing technology have lowered the cost. Variable printing allows you to uniquely customize each piece of media by changing certain elements from piece to piece, taking advantage of the power of complex personalization.
QR codes and NFC
As our smartphones and tablet technologies continue to grow and develop, so too has the interactivity of print media. It used to be the only way to advertise your web presence via print was to include the URL and hope that the audience took the time to type it into a browser. Nowadays, QR codes and NFC technology make it possible for your print media to directly connect customers to your website.
QR codes can be customized with colors and patterns to better integrate into your print marketing designs and give you the opportunity to add branded elements.
NFC (near-field communication) is a new technology that is not available in all devices, but it is sure to replace QR codes down the line. NFC technology uses a tiny microchip to send a signal directly to your mobile device without the need for scanning.
Despite the groundswell of hype surrounding 3D printing, the report notes that production speed and cost currently limit commercial manufacturing. At an average build-up of one inch per hour and relatively high costs of $4 per cubic inch, 3D printing will remain in the hobbyist realm rather than traditional manufacturing for the foreseeable future.
3D printing does, however, represent an accessible opportunity for many printers, not in the application of traditional printing technology, but rather for expanding their offerings to customers since it is possible to buy equipment and supplies to enter 3D printing with minimal investment. Currently, according to the study, there is a great need for designers, operators, and salespeople who understand the value of 3D applications and can be trained with the solution selling and engineering skills required to promote and maximize this opportunity.
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