Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. Increasing visibility is one major factor that makes having a website important. In the online marketing niche, very few traditional marketing channels can result in a positive ROI, by building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. These above benefits are evident in the case study below.
SportPesa is a sports betting platform with operations in Kenya, Tanzania, South Africa, the UK, where it operates in conjunction with TGP Europe. SportPesa, in Kenya, is owned and operated by Pevans East Africa, a company with shareholders from mostly Kenya, Bulgaria, and the United States.
SportPesa is now the most popular local website in Kenya, falling only behind Citizen TV’s official news site. This is according to the Alexa rankings; Alexa is the internet’s leading authority on website rankings according to traffic. This statistic alone may not have the ability to show you the success that Sportpesa.com, a relatively new sports betting website, has experienced. In addition to being the 10th most popular website in the country, SportPesa’s Key statistics include:
Registered Users: 1,000,000+
Estimated Monthly Revenue: Sh350 million.
Daily Unique Visitors: 46,091
Monthly Unique Visitors: 438,534
Bounce Rate: 11%
Daily Time on Site: 28:43
It is estimated that each SportPesa user spends an average of Ksh 500 each month on the site. Having 70% of active users means that the company generates close to Sh.4.2 billion per year. This figure alone surpasses the revenues generated by all other gambling services functioning in the country combined. SportPesa is visited by close to 50,000 users, each spending an average of 28 minutes on the site every day. The very low bounce rate of 11% further legitimizes it all (The bounce rate discloses the percentage of visitors to a website who view the homepage only before leaving the site).
When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. The bottom line is, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Here at Xtranet Communications, we do provide website development keeping into consideration the business that you have.
Learn more about the Xtranet Communications Limited here http://xtranet.co.ke/