The internet has changed the world in almost every possible way, and e-commerce has revolutionized how business is done through shopping and selling. However, many SMEs businesses, even knowing this, still haven’t realized just how large a growth spurt they can gain by selling their goods and services online through e-commerce. Which is a way of conducting business over the Internet as it has the potential to alter the traditional form of economic activities.
Investing in an e-commerce software platform is important for all businesses including mama mboga, because consumers use all channels at their disposal when researching, selecting and buying a product. In-store browsers can become online shoppers and vice versa. There are a lot of people who may prefer to shop in-store but choose to shop online because it’s the most convenient option.
Jumia Kenya’s goal when it started to launch its online shopping website in Kenya was to create a sustainable impact in Africa. It reaches out to people not just living in the metropolis, but also to anyone outside that has a phone and an internet connection. They set up marketplaces which cater the online community.
Today, Jumia operates in 14 countries and has 1.2 Billion consumers across Africa. They have around 50 thousand active merchants and offers over 5 million products and services listed on their site. And there is an average of one transaction or lead every two seconds.
How did they do it?
Despite the big market potential Kenya offers, Jumia Kenya’s start didn’t go as smoothly. Firstly, the company wasn’t popular at the time. People are also hesitant in making transactions online because of widespread scamming that can be seen on the internet. Just by learning the market environment on their intended target, Jumia already noticed that the problem with opening up an e-commerce can be challenging.
When Jumia Kenya started in March 2013, the company focused on offering quality service and educating customers. They exposed the company to the public as much as possible by implementing an aggressive approach.
1. Creating a market
The company helps disseminate information by giving the customers concise but clear information regarding the product or services they offered through their official website.
On some merchandise, they provide full details that the online community can easily understand. Aside from details about the product and services, they also provide information about the company on their main site. A customer care hotline was also included for the customers who have inquiries that are not posted in their FAQ section.
2. Advertisements and Promotions
With their email marketing getting larger due to exposure, maintaining their customer’s interest is an important factor in the growth of the company. By automating your marketing list, it will not only retain potential market but also persuade one-time buyers to make other purchases.
This automatic marketing in the form of announcements will keep their online customers updated regarding trends and news. Promotions are also regularly sent out to retain the customer’s interest. They also send discounts on different items to have an edge.
3. Delivery of ordered products
Jumia Kenya has curved out a niche for their customers, they make sure that they can deliver the goods and services they promised. They provide detailed information on their site to give the customers a precise timeline of delivery. This will give buyers an idea when they can expect to receive the merchandise they ordered.
Certain factors are used to set the delivery time. Some products can be delivered within 1 business day. If one buys products that have a different timeframe, the delivery time will be longer.
They also have Pick-Up Stations in various parts of Kenya to give people more option.
4. Return Policy
Jumia Kenya highlighted the Return Policy feature to build up trust when they were starting out.
The Return Policy, where purchased goods can be returned within seven days at no charge, ensures that the buyer will get the quality value he paid for. This also filters out merchants that provides questionable products and makes sure they can uphold the standard quality of the products Jumia is selling.
5. Mode of Payment
From their online site, Jumia Kenya provides a few modes of payment. People can pay through cash-on-delivery, online banking, mobile banking or M-Pesa. The different methods of payment give the first-time buyer assurance in completing the transaction.
This gives them a boost in confidence in the succeeding transactions they’ll make with the online store.
When Jumia considered venturing their e-commerce business in Kenya, they initially saw the huge potential as well as the challenges in the country. They saw the contradiction where people are in demand of obtaining products and services online for convenience and their hesitation of doing the actual transaction online due to fraud. After weighing their options, they proceeded and made a bet. They bet smart, and they bet big and today, they have a presence across 23 countries.
You too can become successful in your e-commerce business, or at least improve it by applying some core values that Jumia applies. Here at Xtranet Communications Limited we do provide e-commerce software platform development keeping into consideration the product idea research, competition, pricing strategy and unique value proposition.
Learn more about the Xtranet Communications Limited here http://xtranet.co.ke/