This makes a website one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces.

Online Presence

First, a website provides your business with an online presence as previously mentioned, the vast majority of customers search online to find local businesses. Google and other search engines are an opt-in service, which means that unless you tell search engines your contact information, it will not be provided to people online. A website works to tell search engine information about your business including your address, telephone number, service areas, and business hours. If your business isn’t found on search engines, it essentially doesn’t exist online

Engagement

The second reason your business needs a website is because it creates a channel for customer engagement. A good website gives people opportunities to interact with your business, such as by requesting a free quote, scheduling an appointment, emailing your business, or even just looking up your address and phone number. The more information your customers can learn about your company in the fastest amount of time, and the more opportunities they have to engage with you, the more likely they will be to engage with you.

Competitive Advantage

If you want potential customers to find and use your business over your competitors your business needs a website. The more information you can provide about your products, services, and personality, the more you can distinguish your business from competitors in your local community.

Promotes Your Business

In addition to giving information about your business, a website allows you to showcase your business’s products and services. Depending on your business, you can have a photo gallery or portfolio of your work, a blog where you can stand out as an expert in your area and provide useful information, and even a section for customer testimonials. This allows customers to see how and why they should use your business, which makes their decision making easier.

Expands Your Reach

One final way a website helps your business is by expanding your reach. Storefronts, hanging flyers, and business cards have geographical limitations in terms of who they can reach. With a website, anyone can find or stumble upon your work, not just people in your area.

Here at Xtranet Communications, we do provide website development keeping into consideration the business that you have.

Learn more about the Xtranet Communications Limited here http://xtranet.co.ke/